More and more of us are accessing information on-the-go. It’s also vital to stay connected to new trends, such as LinkedIn’s recent Influencers program, which promotes industry insiders as thought leaders and offers them a forum to share wisdom. These tools have different purposes: Twitter has become a virtual telephone, a way for customers to lodge complaints or ask questions, whereas image-driven social media – such as Instagram and Pinterest – are a great way to get viral with visual storytelling. A strong digital marketing strategy incorporates all social media forums appropriate to your organization, including Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram. You’re likely already using at least one form of social media as a way to connect with your customers – and if not, what are you waiting for? Social media is one of the best marketing tools for humanizing your brand and connecting with your customers in real time. Regardless of how wonderful your content is, it simply won’t be truly effective if it isn’t being widely seen. Once your content is in play, tools like Outbrain Amplify can help you distribute that content to a larger audience. Consider ways to reframe your story or message to target different consumer groups with whom you may not have an instinctive one-to-one relationship. Truly effective content marketing uses an accessible voice to tell genuine stories that gain the trust of the consumer and build a positive reputation for the brand.Ĭontent marketing is also inherently flexible. Like a good story, good content is original, dynamic, and shareable.
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“Content” can be virtually anything with a clear message: a series of attention-grabbing images, videos, blog posts, or news items.Ĭontent marketing differs from traditional marketing tools in its resistance to overt calls-to-action or purely product- or service-based ads and smart consumers have developed a nose for sussing out quality content from gussied-up advertising. One of the most frequently dropped buzzwords in digital marketing, content marketing is essentially storytelling for your brand.
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With that in mind, here are 5 new marketing tools and techniques to help you get started. Simple new digital marketing techniques give every company – be it a four person startup or a multinational corporation – the chance to make an impact online. Digital marketing offers the invaluable opportunity to assess which elements of your strategy are working – or bombing – in real time. Strong, successful companies are carving out virtual space to respond to customers, to create connections with industry leaders, and to tell the story of their brand in a creative, genuine, and visually-engaging way. In today’s wired world, it’s impossible to overstate the importance of digital marketing to the success of your business.
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